Hello! I’m Alex Donaldson. I’m a critic, journalist, web developer, and copywriter primarily focused on the world of video games and emergent technology. 

I got a very early start in the world of online media, working to set up my first fansite aged just eleven. I never looked back. I formally worked with a gaming publisher for the first time aged thirteen, travelled to my first trade show aged fourteen, and first headed abroad for a work event at sixteen. From a working class background, my time in further education was directly funded by freelance journalism and my continuing efforts to build a games media business.

Able to ply that childhood obsession into a career that now spans over two decades, I have since worked at all levels across multiple disciplines. I’ve launched, acquired, sold, and ran independent website brands, toiled in editorial as both staff and freelance for major games media conglomerates, worked with publishers and developers as a consultant, and appeared as a video games expert ‘talking head’ on mainstream outlets such as the BBC and Sky.

I’m the co-founder and publisher of RPG Site, the web’s most-trafficked genre-specific destination for fans of the sprawling role-playing game genre. RPG Site is directly descended from the fansites I set up in my teens, over the years growing into a go-to ‘by experts, for experts’ brand with a talented and knowledgeable editorial team serving millions of readers monthly.

I additionally hold an Editor-at-Large role with Gamer Network, the British games media brand owned by Ziff Davis’ IGN Entertainment Group. In this part-time position I am part of the leadership team of seminal British games media brand Eurogamer, while also making occasional appearances on VG247 and IGN itself.

Owing to my work on many independent websites over the years and continued ownership of RPG Site, I am an active participant in several informal support groups for owners, editors, and investors in truly independent video games media.

My most-acknowledged areas of video game expertise are role-playing games, fighting games, strategy games, classic and modern arcade gaming, PC hardware, the Japanese development community, and all things retro.

I'm mixed race, and grew up in the Solihull area of the West Midlands, near Birmingham. After some travelling abroad, I returned to Solihull to settle down, and I now live there with my wife and children. In my spare time my non-gaming pursuits include Watches, Whisky, Lego, League ten-pin bowling, collecting & maintaining original Arcade Hardware, supporting the NFL’s Rams, and playing Poker and Blackjack.